Our regular client, Sirius confectionary factory, bought the “Despicable Me” franchise to sell its branded dragees under the name of “Despicable Me”.
We were supposed not just to print all the famous characters on the packaging, but to fully adapt it to the format.
02 Packaging Design
Original sweets are two round yellow colored dragees in a transparent wrapper.
With the help of design, we enlivened these sweets, turning them into favorite characters of children and adults - the Minions from the animated film “Despicable Me”.
The costumes and faces of the Minions are painted on the transparent packaging. In order to hide the empty space between the two sweets, in some places we added the accessories such as scarves, neckerchiefs and even leis (Hawaiian flower necklace)! Bob, Kevin and Stewart appear in their most diverse images, from the governess to the Cherokee Indian.
Candies are very well sold on the market as well as in retail chains. Famous characters and great taste made them a real bestseller!