Zoo-Zoo
![Создание наименования для драже](https://greenmars.ru/wp-content/uploads/fly-images/462/1200x1100_shapka-3-1-600x550.png)
01 Objective
Sirius factory produces a wide range of confectionary products. Recently, unique sweets were added to their coin jar. We were supposed to create a brand name for sweets with animals and to develop a packaging concept.
Apart from the excellent taste, the original packaging design is what makes them different from their competitors. Eyes, ears, paws and other parts of the animals´ body are painted on the transparent wrapping paper. And the round candy itself stands as the body. Such original sweets have all the chances to stand out in the display window.
02 Naming
For the sweets, we have developed a branded name and the packaging concept.
The name Zoo-Zoo is simple and capable of evoking associations.
Voiced "Z" creates a vivid sound, and the repetition of words sets the rhythm. Due to this, the name is easy to remember and it's pleasant to say it out loud.
![Создание наименования для драже - примеры работ Создание наименования для драже](https://greenmars.ru/wp-content/uploads/fly-images/457/1_2400x1100-1800x1800.jpg)
03 Packaging Design Concept
![Концепция дизайна упаковки - примеры работ Концепция дизайна упаковки](https://greenmars.ru/wp-content/uploads/fly-images/189/4-10-1800x1800.jpg)
The works of Soviet animated cartoon artists and the images of Disney characters served as the sources of inspiration.
![Референсы для дизайна персонажей - примеры работ Референсы для дизайна персонажей](https://greenmars.ru/wp-content/uploads/fly-images/190/5-9-1000x1000.jpg)
![Концепция дизайна упаковки - примеры работ Концепция дизайна упаковки](https://greenmars.ru/wp-content/uploads/fly-images/191/7-7-1000x1000.jpg)
![Naming and Packaging Concept Zoo-Zoo - примеры работ Naming and Packaging Concept Zoo-Zoo](https://greenmars.ru/wp-content/uploads/fly-images/193/8-6-1000x1000.jpg)
![Референсы для дизайна персонажей - примеры работ Референсы для дизайна персонажей](https://greenmars.ru/wp-content/uploads/fly-images/192/9-3-1000x1000.jpg)
The concept is made in modern animation style. Animals differ not only by appearance. Each of them has its own character and background. Every animal is also supposed to have its own name and history, reminding us of our favourite characters from the world of animation.
![Naming and Packaging Concept Zoo-Zoo - примеры работ Naming and Packaging Concept Zoo-Zoo](https://greenmars.ru/wp-content/uploads/fly-images/194/10-3-1800x1800.jpg)
![Naming and Packaging Concept Zoo-Zoo - примеры работ Naming and Packaging Concept Zoo-Zoo](https://greenmars.ru/wp-content/uploads/fly-images/195/11-3-1000x1000.jpg)
![Концепция дизайна упаковки - примеры работ Концепция дизайна упаковки](https://greenmars.ru/wp-content/uploads/fly-images/196/12-3-1000x1000.jpg)
![Naming and Packaging Concept Zoo-Zoo - примеры работ Naming and Packaging Concept Zoo-Zoo](https://greenmars.ru/wp-content/uploads/fly-images/197/13-2-1800x1800.jpg)
Unfortunately, our idea of animals´ images was not accepted. Sirius company chose its own version for production that was made in more reserved style.
The sweets became a real hit on the market and they are extremely popular, especially among the youngest customers having a sweet tooth!