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Logotype and Visual Identity

Different Lab

Логотип и фирменный стиль Different Lab

01Different Lab

Different Lab is a modern injection cosmetology clinic. The main feature of the clinic is that it does not hesitate to associate itself with the injections. On the contrary, Different Lab demonstrates by its work that "beauty injections" are a modern and affordable means to have a healthy skin color, clear face lines and attractive facial features, in one word - to look astonishing.

Hairdressers do not hide scissors and machines from their Clients, nail artists do not hide files and trimmers, dentists do not hesitate to show their drilling machines. So why hide the main weapon of a modern beauty consultant - a syringe with safe and technologically advanced materials?

02Logotype

Based on such brand positioning, we started working on visual communication. We offered several variants of the logo in black and white. Each concept is unique in its own way.

Концепции логотипа Different Lab

Different Lab Clinic has chosen the concept with a syringe (filler) for itself. Having twisted this idea, we brought it to its final form.

Концепции логотипа Different Lab
Дизайн логотипа Different Lab

03Colors and Font

Clinic’s corporate colors are soft pink and deep blue. The first one is basic.

It was suggested by us in order to evoke associations with nature, to soothe sharp and assertive nature of the logo.

04Corporate Identity Design

As an additional style-forming constant of corporate identity, we developed a line that turns into the outline of the lips.

It is a logical continuation of the needle that is intended for being used in any communication channels including printed materials and advertising, social networks, and the website.

Создание логотипа и фирменного стиля Different Lab
Создание логотипа и фирменного стиля Different Lab Создание логотипа и фирменного стиля Different Lab
Создание логотипа и фирменного стиля для клиники Different Lab Logotype and Visual Identity Different Lab
Logotype and Visual Identity Different Lab

05Corporate Identity in the Interior

Corporate colors are used in the interior of the clinic and they continue a single visual communication system. In combination with a friendly team of the highest level, the identity elements create the right mood for the Clients maintaining it during the entire visit. Different Lab turns the visit to a cosmetologist into a holiday. You will understand this as soon as you get there.

Фирменный стиль в интерьере Different Lab Фирменный стиль в интерьере Different Lab
Фирменный стиль в интерьере Different Lab Фирменный стиль в интерьере Different Lab

06Client's Review

07More Work for Different Lab

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