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01Objective

Gusto Khrusto (Густо!Хрусто) is a waffle candy with a special taste.
Sweets are notable for their unique combination of thick filling and crispy waffles. This feature is reflected in the title. We were supposed to create a primary and secondary packaging of crispy sweets.

02Packaging Concepts

In Italian, the word gusto means taste, pleasure. And the name Gusto Khrusto sounds somehow Italian as well. That’s why the first concept we suggested was based on this association.

Концепции упаковок Густо!Хрусто Концепции упаковок Густо!Хрусто
Концепции упаковок Густо!Хрусто

Packaging of each of the tastes represents a resident of different parts of the "Mediterranean boot". Vanilla symbolizes Venice, Tiramisu associates with Rome and so on.

Концепции упаковок Густо!Хрусто Концепции упаковок Густо!Хрусто
Концепции упаковок Густо!Хрусто

The second concept is based on light, bright and "delicious" patterns.

Концепции упаковки Густо!Хрусто Концепции упаковки Густо!Хрусто
Packaging Design Gusto!Khrusto Концепции упаковки Густо!Хрусто

The third concept is a classic and realistic illustration together with the associative style forming "waffle" pattern.

Концепции упаковки Густо!Хрусто Концепции упаковки Густо!Хрусто

03Final Design of the Primary Packaging

The selected variant of packaging is a combination of correspondent typography, appetizing images, juicy colors and background illustrations.

Фоновые иллюстрации для упаковки Густо!Хрусто

The candy logo resembles the patterns of chocolate glaze. The exclamation mark forms the symmetry, provides recognition, attracts attention and adds natural emotionality. 
Each taste has its own distinctive color. The hazelnut is decorated in green tones, which are associated with the green hazelnut leaf. Cheesecake has a purple keynote that corresponds to a berry cocktail.

Tiramisu taste is represented by brown chocolate crumbs, evolving into a layer of cream cheese with strawberries. The yellow tone conveys the aroma of flowering vanilla. The background pattern completes the framing of candy’s front part. Infographics tells about the natural ingredients and ecological compatibility of the product.

Дизайн упаковки конфет Густо!Хрусто Дизайн упаковки конфет Густо!Хрусто
Дизайн упаковки конфет Густо!Хрусто

04Secondary Packaging

The design of secondary packaging for federal chains is a logical continuation of bright colors and delicious images.

Packaging Design Gusto!Khrusto

The design with the expressive colors, typography and characteristic patterns creates a vivid image for every taste. Once on the shelves, the sweets immediately began to enjoy great success among the customers.

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