01Beauty and Identity
Profimarket is a group of companies that specializes in the supply of cosmetics for youth and beauty maintenance. The main audience includes professionals of cosmetology and aesthetic surgery fields.
For the existing logo, we introduced instructions, brand colors, and developed a recognizable pattern.
02Corporate Colors, Fonts and Pattern
The rules of work with the brand pattern presuppose different variants of its usage. The first ornament is the main one, it is solid and classic. The second one includes seasonal elements. The third one occupies 50% of the surface area and it is intended for adding textual information.
The brand guidelines includes writing tools and various types of notebooks, as well as leaflets, business cards and plastic bags. The design of corporate identity media corresponds to the target audience including the experts of the beauty industry.
On the one hand, the corporate identity of Profimarket group of companies has a strict style; on the other hand, it opens the opportunities for bright seasonal branding.
Emotions can be transmitted with the help of thematic patterns or illustrations.