Seendex is a platform for autonomous management of companies based on artificial intelligence technologies. Seendex customers are large state and private corporations interested in the dynamic management of socio-technical systems in the era of a digital networked economy. Working on the visual communication of the brand, we needed to create a socially-oriented identification corresponding to both the aesthetics of free modern thinking and the thoroughness of the BI product.
The use of animated characters contributes to the attractiveness and recognition of the logo at the psychological level. Therefore, as the main idea of the concept development, we selected animals endowed with the features of Seendex platform.
Trying different variants, together with the Customer we came up with the final version of the logo. The graphics is based on a stylized image of an octopus, a symbol of depth and transformation, and on the magnifying glass, associated with science and cognition.
02Colors, Font and Pattern
Corporate colors include the tones typical for the IT industry.
An additional styling element of the corporate style is a wave made in two primary colors.
In addition to the main marine color, variations are presented for the use in the by-products of Seendex family.
03Elements of Corporate Identity
The design of company’s corporate identity is maintained in the style of logo. Separate elements, as well as their combinations, create a memorable image of the company ensuring brand recognition via any communication channels.
Based on the results of working on the creation of our brand, with great pleasure I can recommend the services of GreenMars company, the team of which is notable for the thoughtful attitude to any task and for the excellent selection of solutions and the ability to effectively cooperate.25.02.2015