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01Inspiring Smartphone

LG V30+ is the top-of-the-line smartphone from the leading Korean company. It combines the progressive technical features and the exceptional design. A unique feature of this smartphone is its excellent sound.

It is provided by a 4-channel digital-to-analog converter and Bang&Olufsen headphones. This feature is emphasized in the key visual developed on the global level.

02Slogan

For the Russian market, we developed several concepts for the slogan. The customer selected the variant Technologii VdokhnoVenia (Технологии ВдохноVения, which is translated from Russian as Inspiration Technologies). It reflects the experience of using the smartphone to the fullest extent.

Perfection of engineering solutions provides its users with the creative upsurge. LG V30 is a techno-muse that is always with You.

Создание слогана для LG V30+

03Outdoor and Indoor Advertising Design

Based on the key visual, we created all kinds of advertising layouts.

Дизайн рекламных материалов LG V30+ Дизайн рекламных материалов LG V30+
Дизайн рекламных материалов LG V30+ Дизайн рекламных материалов LG V30+

In order to make the smartphone stand out in the trading area, a prototype of the protective film was developed separately. Unlike the key visual, a male image is used in it.

Дизайн пленки смартфона LG V30+
Key Visual Localization, Slogan and Promotional Materials LG V30+ Дизайн рекламных материалов LG V30+

04Digital Formats

For digital promotion, we have developed several layouts that were based on the key visual. Some of them were completely new.

So, for the cooperative promotion of smartphone and online cinema ivi, we created a banner with a simple metaphor. The combination of V30 wide screen and the movies (by subscription to ivi+) turns a smartphone into a portable cinema.

Дизайн интернет-баннера для LG V30+
Дизайн интернет-баннера для LG V30+ Дизайн интернет-баннера для LG V30+
Дизайн интернет-баннера для LG V30+

05Client's Review

06More Work for LG Electronics

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