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01Objective

Optimist (Оптимист) is the largest supplier of industrial and DIY equipment on the Russian market. The company owns such brands as Garage, Arsenal (Арсенал), Profmash (Профмаш) and others.

Also the company is a distributor of international companies such as Fiac, Remeza and Rehau. We developed a new style of printed materials for this company.

Редизайн печатных материалов для компании Оптимист

02Redesign

The structure of materials presupposes the large amount of information. This includes the size, the logo, discounts, price charts, product photos, key benefits, contacts. All this needs to be displayed on a small format providing excellent readability and looking modern at the same time. It is important that the system can be used on different formats, for different brands and products.

We have developed the structure and the scheme based on the clear zoning, prioritizing, color identification, white background and minimalistic fonts. Together with this, we managed to place a large picture of the product.

Дизайн печатных материалов
Дизайн печатных материалов
Дизайн печатных материалов

03Optimistic Style

Today the solution suggested by us is used in various promo materials such as leaflets, commercial offers and on packaging. The visual system developed by us is a logical continuation of the principles of Optimist (Оптимист) company such as the precision of work, its excellent quality, and professionalism.

Дизайн печатных материалов Дизайн печатных материалов
Дизайн печатных материалов

04Client's Review

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