01 Different Lab
Different Lab is a modern injection cosmetology clinic. The main feature of the clinic is that it does not hesitate to associate itself with the injections. On the contrary, Different Lab demonstrates by its work that "beauty injections" are a modern and affordable means to have a healthy skin color, clear face lines and attractive facial features, in one word - to look astonishing.
Hairdressers do not hide scissors and machines from their Clients, nail artists do not hide files and trimmers, dentists do not hesitate to show their drilling machines. So why hide the main weapon of a modern beauty consultant - a syringe with safe and technologically advanced materials?
Based on such brand positioning, we started working on visual communication. We offered several variants of the logo in black and white. Each concept is unique in its own way.
Different Lab Clinic has chosen the concept with a syringe (filler) for itself. Having twisted this idea, we brought it to its final form.
03 Colors and Font
Clinic’s corporate colors are soft pink and deep blue. The first one is basic.
It was suggested by us in order to evoke associations with nature, to soothe sharp and assertive nature of the logo.
04 Corporate Identity Design
As an additional style-forming constant of corporate identity, we developed a line that turns into the outline of the lips.
It is a logical continuation of the needle that is intended for being used in any communication channels including printed materials and advertising, social networks, and the website.
05 Corporate Identity in the Interior
Corporate colors are used in the interior of the clinic and they continue a single visual communication system. In combination with a friendly team of the highest level, the identity elements create the right mood for the Clients maintaining it during the entire visit. Different Lab turns the visit to a cosmetologist into a holiday. You will understand this as soon as you get there.
06 Client's Review
Company has the attentive and serious attitude even to the beginning entrepreneurs. The work is always completed at a high level and on time.30.01.2018