LG V30+
01 Inspiring Smartphone
LG V30+ is the top-of-the-line smartphone from the leading Korean company. It combines the progressive technical features and the exceptional design. A unique feature of this smartphone is its excellent sound.
It is provided by a 4-channel digital-to-analog converter and Bang&Olufsen headphones. This feature is emphasized in the key visual developed on the global level.
02 Slogan
For the Russian market, we developed several concepts for the slogan. The customer selected the variant Technologii VdokhnoVenia (Технологии ВдохноVения, which is translated from Russian as Inspiration Technologies). It reflects the experience of using the smartphone to the fullest extent.
Perfection of engineering solutions provides its users with the creative upsurge. LG V30 is a techno-muse that is always with You.
03 Outdoor and Indoor Advertising Design
Based on the key visual, we created all kinds of advertising layouts.
In order to make the smartphone stand out in the trading area, a prototype of the protective film was developed separately. Unlike the key visual, a male image is used in it.
04 Digital Formats
For digital promotion, we have developed several layouts that were based on the key visual. Some of them were completely new.
So, for the cooperative promotion of smartphone and online cinema ivi, we created a banner with a simple metaphor. The combination of V30 wide screen and the movies (by subscription to ivi+) turns a smartphone into a portable cinema.
05 Client's Review
Natalia Mikhailova
Marketing Department Manager
Thanks to the guys from GreenMars! First of all, thanks for being ready not only to listen, but to hear; secondly, for quick work execution and strict adherence to all the guides (even the most complicated ones); thirdly, for the professional recommendations and sensible advice; and of course, for the quality of work, which is superb. Together we worked on the design of banners, POP, outdoor and print advertising. We stayed happy with everything!
18.07.2018
